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Business Development Relations
A Business Development Relation is the strategic process of building, nurturing, and managing a mutually beneficial connection between two or more entities to create long-term value and growth opportunities. It's the "human engine" behind business development.
The Relation is the vehicle that gets you to that goal. It's the trust, communication, and shared understanding you build.
Business Development Relation is the essence of sustainable growth. It’s a shift from a purely numbers-driven "sales funnel" to a "relationship garden" that requires careful planting, consistent nurturing, and a long-term vision. The strongest companies are those that master the art of building these strategic, value-driven connections.